Persistence – The Competitive Advantage

As a professional coach and organizing consultant, I deliver solutions for my clients that help solve their most complicated needs.

I am often asked, what is my secret when it comes to helping my clients achieve their goals.

The answer is always the same – persistence.

Some may view persistence as a logical consequence of one’s inner competitive spirit or inability to give up.  Yet, if we take a look at persistence from an emotional state that causes us to act, we can learn a lot.

Persistence - The Competitive Advantage

Persistence – The Competitive Advantage

You see, people assume that we are creatures of logic, but we are not.  We are creatures of emotion.  When a client is in search of a solution, I must first recognize their initial desire is being fueled off of emotion.  Logic is the secondary desire.

As with any solution process there are peaks and valleys.  That’s part of the journey.  But what most people find frustrating are the feelings they experience along the way.  Feelings associated with wanting to give up.

There are times when terrific progress is made and then things may come to a screeching halt.  A crisis may occur, roadblocks may pop-up, or you may simply feel discouraged.

As your coach and consultant, this is when my competitive advantage taps in to remind you of what you set out to do and why you set out to do it. To remind you of your initial desire so you can feel the emotion once again.

To Learn More about how I can help you achieve your personal & professional goals, please contact me for a free assessment kit and company brochure.